This was a freelance design project for a small business known as Lovin’ Lucky. The client wanted a logo design that conceptually represented the brand and its aesthetic; a coastal cottage core charm making business. Through multiple meetings, sketches, and versions I created a logo mark and color palette. The different elements found in the logo that represent the brand is the seashell that sits perfectly inside of the opening of a horseshoe and the clean yet playful use of line design and soft beachy colors. The vector elements are made in Adobe Fresco and Illustrator and the font was chosen and implemented by the client after the design process. If you would like the check out the Etsy shop of Lovin’ Lucky you can here!