This project was to create a promotional motion graphic for a popular brand of our choosing. I chose to do a Halloween themed Reese’s Promo by sticking with some iconic brand elements found through research such as: clever multiple part phrases, sans serif type, subtle movements followed by an abrupt movement, and the iconic yellow and orange color palette. Some free assets were taken from Vecteezy.com and others were created in Adobe Illustrator and then animated in Adobe After Effects.